Roxy Shoebox Packaging and Rebrand
A 12" x 6" x 5" cardboard box. This Roxy shoebox converts into a shoe organizer so that it can be reused after purchase. A shoe organizer can be easily built by stacking multiple Roxy shoeboxes together and attaching them by folding the short sides over to fit the end tabs into slots. This design encourages consumers to make multiple purchases so that they can build their own shoe organizer. Roxy is the sister company of Quiksilver and was created to target women. Roxy’s current logo consists of two sideways Quiksilver logos forming a heart. Since the brand’s origins go back to surfing and snowboarding, this conceptual redesigned Roxy logo consists of a wave and a mountain created using negative space. An implied “O” is made when incorporating the logo into the brand name. Colored gradients help identify the wave and mountain while representing Roxy’s fun and active brand: Roxy fits your active lifestyle; you can use their products anywhere, everywhere, and every day #RoxyLife
