Fresh Express Logo

A 10" window cling. This is a food packaging logo redesign for "Fresh Express," the brand used by Purdue University's On-the-Go locations. The concept is a vegetable garden with the word, "fresh," representing plants growing in the garden. Carrots complete the letters, "r," and "h." Containing the word, "express,” is a rectangular shape that is commonly used for garden labels; it also represents an arrow to illustrate, "express."